Engine
Ready was one of the first companies to combine web analytics with search engine
marketing. Engine Ready’s team has worked with the now YWA product
(installing, supporting and using) on a daily basis for 7 years giving Engine
Ready the knowledge of the product both inside and out. Engine Ready’s
knowledge of YWA enables us to provide services to improve your online
marketing efforts.
Analytics Planning
Prior to installation Engine Ready analyzes the following:
- Your current analytics implementation (if
any) identifying configuration and data tracking gaps
- review your current marketing and traffic
channels to ensure proper channel identification practices are in place
- create an analytics strategy and
implementation plan based upon the Key Performance Indicators (KPIs) whether
B2C, B2B, or a Lead Generation site
- provide clients with a tracking map of
proposed analytics implementation plan detailing every aspect that is to be
tracked and the script used to do so
Installation
Engine Ready provides 2 basic methods for the installation of YWA
- Engine Ready Hands On Installation: Our
technical staff can install all analytics scripts and test the installation
to make sure the YWA tool is used to it’s highest potential
- Engine Ready Guided Installation: can guide
your technical staff in the proper installation and testing to make sure
you’re using the YWA tool to it’s highest potential
Configuration
Engine Ready’s in-depth knowledge of YWA will make the process of YWA
configuration a snap for your organization. Configuration of YWA includes but
is not limited to the following:
- customized scripting
- custom field setup
- custom reports
- custom dashboards
- custom email reports
Data Analysis
- Engine Ready will help you understand the
data collected by YWA and provide in-depth insight that you can take action
on to improve your organizations online marketing initiatives. We've helped
many clients create long and short term gains from their YWA data.
Training
Engine Ready offers a variety of YWA training programs that can be customized to
match your companies unique needs, everything from basic setup to advanced YWA
topics. Engine Ready uses web based conferencing training as it is an ideal
solution for simultaneously training employees in multiple locations and helps
keep the cost at a minimum. Training includes every aspect of YWA:
Implementation, Configuration, Optimization, identifying actionable data from
reports, trend and progress analysis, custom report generation and much more.
Content of our training programs can be tailored to meet the needs of your
organization.
If you’re aiming to polish your skills, learn about the latest and most advanced
features, or strengthen your in-house web analytics team, Engine Ready’s YWA
training solutions might be just what you’re looking for. From customized
training programs to module based sessions, ranging in topics from basic
installations and interpretation of reports to advanced configurations and
deployments, we can help you get the most out of YWA.
- Level 1: Website Analytics with YWA:
We offer both introductory and advanced course material on using YWA. During
this introductory session, we assume no prior knowledge of the product and
introduce you to the basics of installing and configuring the tool, then
take you through the various reports that will be available to you. Our
primary goal during this session is to enable you to install and configure
YWA on your website, and have the understanding to turn all of this data
into usable information.
- Level 2: Website Analytics with YWA
In the advanced YWA session, we will dig deeper into the vast array of
reports, introducing as well as focusing in on additional advanced features.
We’ll cover conversions and scenarios, PPC Search Engine integration, split
testing, regular expressions and filters, custom segmentation, email
campaign tracking & tagging, eCommerce tracking, marketing campaign & source
tracking, outbound link tracking, event tracking, benchmarking, demystifying
bounce rates, exit rates, entrance and much more.
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